Find Competitor Keywords|How to Find Competitor Keywords. . .Free!|

If you've ever felt the pain of seeing a competitor outrank you on Google, this video is for you.Find competitor keywords easily using the technique I demonstrate in this video.



Of course, this technique won't work if your competition has that information blocked. In such cases, you will have to resort to a paid method.

It's important to remember that search engine rankings are not as important as profits. When you are ready to increase your profits, give me a call. I will review your marketing plan thoroughly and help you plug any holes that may be leaking profits.

Wyteria Jacobo, Founder
Peak Profit$ Marketing, LLC
321-458-2138

Driving Traffic To Your Trade Show Booth

The first step in attracting visitors to your booth is to hire the right people to represent your company. Your booth representatives must be on their best behavior at all times during the show. This seems like an obvious fact but I have been to trade shows where the people behind the booth acted disinterested. Some did not even bother to stand when visitors stopped by. Don't let apathy happen to your booth! People form their first impression at the booth.

Is your booth sending out the proper message? The booth should support your message and explain who you are and what you do. The booth layout should focus on your visitor. Therefore, make your booth easy to navigate and eliminate barriers.

Now that you have traffic coming to your booth, how do you hold their attention? Perhaps you could demonstrate a product, give a brief presentation or take your visitors on a virtual tour. These activities could also serve as prerequisites to branded gifts. Make your audience "work" for their prize. That way you can gauge their level of interest first. You might prepare two-tier gifts with the first-tier being for guests who display maximum interest and the second-tier being for those guests who only show minimal interest. Be careful not to order too many second-tier gifts as the number of quality leads will be significantly lower now that you are measuring your results.

Finally, remember that one purpose of your trade show marketing plan is to convert leads. Make sure you have a way to gather their information. It could be as simple as placing a fishbowl on your booth and asking your guests to register for a chance to win a prize. Implement these changes at your next trade show and watch how much more traffic you attract.

For more information on trade show branding ideas, visit our website.

4 Steps To Creating Pre-Show Buzz

Here are four simple steps you can take right now to build interest in your upcoming trade show.

Mail a postcard to pre-registered attendees
Add booth information to all email signatures
Talk up the show during client interactions
Phone your top 10 customers with special invitation to see a demo at your booth

See, I told you it was easy.

How to Develop a Winning Tradeshow Marketing Plan

Ok, I'm going to cut right to the chase here.

 

Your tradeshow marketing plan will have 3 parts:

 

Pre Show

At the show

After the Show

 

Your mission, should you choose to accept it, is to accomplish the following:

 

Deliver the message to the target audience

 

Make your show presence memorable, measurable and under budget

 

Build your brand.

 

Let's begin with pre-show contact. Did you know that 75% of booth visits are planned in advance yet 75% of exhibitors do not participate in pre-show contact? That's money left on the table, folks! Consider the following statistics: attendees spend 6-8 hours on the floor. They average 16-25 exhibitor visits. This is where you start to become memorable.

 

You can raise awareness of your upcoming show in a variety of ways. Some popular techniques include direct mail, room drops, website ads, email invitations, fax invitations, public relations, advertising, pre-show staff communications, and telemarketing.

 

If you want your staff to be busy engaging prospects and clients instead of twiddling their thumbs, offer your visitors an incentive to stop by your booth. Traffic will increase when a gift is promised at the booth. Traffic will increase when a <i>companion</i> gift is given at the booth. Include your company contact information on the gifts. 80% of exhibitors do not and this is a huge mistake!

 

Your goals with the pre-show contact are similar to those of your complete marketing plan. You want to target your audience, deliver the message, invite them to your booth and build your brand.

 

My next post will discuss booth layout and how to discourage freebie seekers.

Develop New Customers in Four Easy Steps!

When developing a new customer you must do four things:

Get their ATTENTION!
Dramatize the biggest benefit of your products and services.

Keep their INTEREST!
Explain your product and service in short simple sentences.

Create DESIRE!
Focus on the benefits rather than features.
Use pictures or interesting descriptions.
Do not take this third step lightly. Your ability to sell to your prospects hinges on how well you create a burning desire for your products or services. In fact, you must master the art of cultivating a seedling desire. A simple definition of "seedling desire" is when your client has a slight interest in your products or services. When you learn how to make your client associate you with that primary driver emotion that leads to buying mode, you will have mastered this technique. Remember that desire is the root of all sales.

Provide a COMPELLING REASON for why they should buy from you.
Sell them before your competitor does.
ASK FOR THEIR BUSINESS!

Are You Promoting Your Services or Products With Squeeze Pages?

If not, you are leaving money (and who knows how many potential clients)on the table. I recently completed my first squeeze page this week and I share my excitement with you in the video below. The first 10 people to comment on this post will receive a complimentary 7-day trial to the entrepreneurial training center referenced in the video. Enjoy!

Websites referenced in the video are as follows: www.wyteriajacobo.com and www.BlackEconomicRelief.com

Does promoting your business on this site and others really result in sales?

This question was posed on Startup Biz Social Network. For the benefit of my clients and others who may be wondering the same thing, I've posted my reply here.

 

Yes, using social media to promote your business does work. I'm a promotional marketing advisor for WLB Enterprises and one of my clients came directly from my marketing efforts on an online social network. She called me out of the blue one day with a rush order for 100 megaphones.

 

Of course, you have to be careful that you project the proper image. I see many folks wasting time by posting their solicitations on other members' pages without qualifying them first. No one likes junk mail.

 

However, if you take the time to build relationships with other members whether they use your service or not, you will reap the rewards. The key is to focus on the long-term. Your online colleagues may not need your services today, but tomorrow they may desperately need them. If you practice intelligent follow up, you will not miss such opportunities to provide excellent service. Even if they never use your services, they may know someone who does.

 

Keep working your magic online and you will see results.

 

All the best,

 

Wyteria Jacobo