Part 2
You sent a snazzy package advertising your latest widget or service and it got rave reviews. You managed to pique their interest. But when they decided to buy, they bought from someone else. What happened?
80% of your leads will make a purchase within the course of a year based on that initial interest you created. So why didn't they buy from you?
The answer is simple: inadequate follow up. Remember, people need to hear about something 7-12 times before they decide to act. Follow up consistently and reap long-term benefits.
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