Marketing Minute Now Available on YouTube!

It is official folks! Our inaugural edition of Marketing Minute is now on YouTube! This week's topics are buying decisions and intelligent follow up. Learn where buying decisions are made and how intelligent follow up keeps your brand top of mind. When you get a minute (pun intended :-), watch our video and subscribe to our channel, GetMoreROI.

Thanks for your continued support.

GetMoreROI.net

Make it Rain Green

Did you hear about the new JC Penney store in Plano, Texas that is projected to be LEED certified once the store is complete? The store is scheduled to open in August of next year. I read the story and was impressed with the measures JC Penney is taking to achieve this status. For example, they are using recycled denim to insulate the store. I never heard of this so I did a little research to figure out the purpose of recycled denim. I found out that it is good for sound-proofing. Hmm, can shoppers expect a quieter environment now? At any rate, I hope corporate takes advantage of this opportunity to promote their committment to the environment. As a matter of fact, I came up with a few ideas on how they could advertise their LEED certification.

Perhaps, the first 100 shoppers could receive an eco-friendly umbrella like this one made from bamboo. (Did you know that bamboo is nature's most renewable resource?) Bamboo appears on the handle, tips and shaft. Its cover is made from recycled fibers and is biodegradable.


Next, the first 50 customers to spend $100 or more get rewarded with a logo'd sport shirt proclaiming JC Penney's LEED status. This bamboo shirt is sure to be a crowd-pleaser with its breathability and comfort.

Of course, no shopping trip would be complete without a bag to carry your goods, right? To further emphasize their greenness, JC Penney could offer its loyal customers this recyclable tote.

Do you need help promoting your company's "green" status? Visit us at http://GetMoreROI.net or ring 1.877.667.7642 for helpful suggestions.

It’s Time To Buy Domestic

Well, Wall Street took another nosedive. Does that mean your sales have to suffer? No! Instill confidence in your business with "Made In the USA" premiums. Here are three good reasons to buy "Made in the USA" gifts in a negative economy.

1. American employees get to keep their jobs. Did you know 366,000 jobs were lost in 2007 due to the United States' trade with China?
   
2. You reduce your carbon footprint. Carbon dioxide emissions increased from 12 percent in 1997 to 22 percent in 2004.
   
3. Save on shipping costs. It costs about $8,000 to ship a 40-foot container from Shanghai to the East Coast. What could you do with $8,000 bucks?
   

   
    

   Now that you know why you should buy products manufactured at home, let's take a look at creative ways to spend those incentive dollars.
   

 

Thank your clients for their continued loyalty with this calendar and jumbo cashews combination. Your firebranded logo goes on the base of the calendar holder. After the food has been enjoyed, the calendar stays on their desk as a constant reminder of your quality service throughout the new year. The office is one of three locations where buying decisions are made, making it prime advertising real estate.

Put your business in the spotlight with this practical gift. Excellent for employees who have to walk to their cars in a dark or poorly lit parking garage. Show them you care about their safety. The set includes one AAA battery and a lanyard for your keys. A black gift box completes the package. Use this for safety program, gift with automotive purchase, industrial programs, etc.

Athletic directors and band boosters are always on the lookout for fundraising ideas. Try this one on for size. This car magnet is a great way for students and parents alike to show their support.

 

Don't forget about the packaging! These stickers add a festive touch to any gift décor. And it's a low-cost way to thank your customers.

 

Visit us online today for more ideas. If you get stuck, we are just a phone call away at 1.877.667.7642

What Our Fans Say

I received my order today, one day ahead of schedule and very precise. Thanks for helping me out in a crunch. I appreciate your professionalism and your quick response. You helped me to save time, money and energy. 100,000 thanks.

Akua Maat
Maat Productions
California

Beware of the Promotional Products Distributor!

Recently, I have noticed a disturbing trend in the premiums and incentives industry. Unsuspecting business owners are being taken to the cleaners by unscrupulous promotional products distributors. The result is an office closet full of dusty coffee mugs or tee shirts that did not achieve the desired effects. New clients are not lining up in droves at the business owner's office. Leads from tradeshows are not successfully converted nor is there a way to measure advertising results. Until now. Before I go further, let me tell you how to spot a distributor.

A conversation with a distributor usually follows this script:

"Yes, we sell those widgets! How many do you need? What color? When do you need them? Yes, we can definitely get those for you. How will you be paying for this?"

In contrast, a promotional products advisor will want to know the purpose of your promotion. If you have no goals, how will you know if the promotion was a success? He or she will know the four factors of successful promotions. Further, an advisor has built solid relationships with select suppliers assuring a positive outcome. Should problems arise, though, such relationships will do much to prevent disasters.

At WLB Enterprises, we meet all of these qualifications. In fact, we use a proprietary system that enables us to know in an instant which solution best fits your purpose and objectives. Furthermore, we protect our clients' reputation by providing written documentation of a product's compliance with safety guidelines upon request. Our goal is for you to achieve measurable returns on your investment.

Get to know us online at http://GetMoreROI.net or call us toll-free at 1.877.667.7642. We look forward to making you look good.

Use WLB Enterprises for Your Next Promotion

As promotional products advisors, we provide targeted, product recommendations that will have the desired effects on your prospects and clients. This is in sharp contrast to what the average promotional products distributor does. Basically, they are just order takers. They don't really care if your promotions produce results; they just want to separate you from your cash as quickly as possible and move on to the next victim.

In order to achieve measurable returns on your investment, you must first determine the purpose of your promotion. Next, you must know who your target audience is and what your message is. Finally, determine where you want to reach your target market, how you will deliver your product or service to them, and when you want to start seeing results from your promotion.

We consult with clients and recommend products that fit not only their budget but also their company objectives. We also sell the products that we recommend.

Besides recommending and selling promotional products, we develop distribution plans, set up company stores, and design and create logos.
We are one of the few promotional products firms that actually guarantee our promotions. That's a win-win situation for both of us.

Call us toll-free at 877.667.7642 or visit us online at WLB Enterprises Does Promotions Right

Business Gift and Greeting Card Shop Now Open

Find the following and more at our business gift shop:

Business-to-business greeting cards

CD greeting cards(Yes, they really do play music!)

Unique desk calendars

Logo'd presentation cards for gift cards (You can't get this from retail!)

Your Business Gift Shop

Fight Identity Theft With This Pen!

Imagine finding out that your bank account is overdrawn by more than $1000 due to a series of checks returned for non-sufficient funds. To make matters worse, your bank has suspended your check writing privileges and you didn't even write the bad checks! Unfortunately, many Americans have found themselves in this same situation due to an identity theft crime known as "check washing." Let's see how check fraud works.

The thief lifts your check from your mailbox. Then, he or she places the check in either rubbing alcohol or nail polish remover for a short period of time to erase all of your writing except your signature. When the check dries, the thief fills in the check and cashes it. Meanwhile, you are left to suffer the consequences.

How can such crimes be prevented? The answer lies in using a special kind of pen like the one shown above. Rubbing alcohol and nail polish remover are no match for these gel pens because their ink does not disappear after being submerged in the solvent.

Could you use a practical solution to the identity theft trend that's sweeping our nation? If so, visit our site or call us toll-free at 1.877.667.7642. Yes, you really can ink out identity theft with the stroke of a pen.