Make it Rain Green

Did you hear about the new JC Penney store in Plano, Texas that is projected to be LEED certified once the store is complete? The store is scheduled to open in August of next year. I read the story and was impressed with the measures JC Penney is taking to achieve this status. For example, they are using recycled denim to insulate the store. I never heard of this so I did a little research to figure out the purpose of recycled denim. I found out that it is good for sound-proofing. Hmm, can shoppers expect a quieter environment now? At any rate, I hope corporate takes advantage of this opportunity to promote their committment to the environment. As a matter of fact, I came up with a few ideas on how they could advertise their LEED certification.

Perhaps, the first 100 shoppers could receive an eco-friendly umbrella like this one made from bamboo. (Did you know that bamboo is nature's most renewable resource?) Bamboo appears on the handle, tips and shaft. Its cover is made from recycled fibers and is biodegradable.


Next, the first 50 customers to spend $100 or more get rewarded with a logo'd sport shirt proclaiming JC Penney's LEED status. This bamboo shirt is sure to be a crowd-pleaser with its breathability and comfort.

Of course, no shopping trip would be complete without a bag to carry your goods, right? To further emphasize their greenness, JC Penney could offer its loyal customers this recyclable tote.

Do you need help promoting your company's "green" status? Visit us at http://GetMoreROI.net or ring 1.877.667.7642 for helpful suggestions.