Thought for the Day

I was told to avoid the business all together because of the rejection. People would say to me, 'Don't you want to have a normal job and a normal family?' I guess that would be good advice for some people, but I wanted to act. Jennifer Aniston



Dare to be different when it comes to advertising your brand. Consider the following facts about promotional products:

• 76.1% of respondents could recall the advertiser’s name on a promotional product that they had received in the past 12 months.


• In addition, 75.4% of respondents said they kept their promotional product because it was useful.

If you're thinking about advertising in traditional media, here are some hard facts that might make you reconsider:

• 90% of homes that have a TIVO or DVR skip all commercials.


• Only 18% of all TV ads generate a positive return on investment.


• Fully HALF of all newspaper readers are engaged in some other activity while reading.


• 46% of all magazine readers are engaged in some other activity while reading.


• New options such as mp3 players, cell phones that play music, Internet radio, and satellite radio are chipping away at traditional radio.

(Traditional media statistics taken from "The Attention Age Doctrine Volume Two: Web Marketing 2.0" by Rich Schefren.) Click here to download your copy: http://www.strategicprofits.com/blog/attention-age-doctrine-part-2-released/

Still not convinced? Chew on this. Buying decisions are made in one of three places: the home, the car, or the office. If you want your brand to be remembered, advertise where buying decisions are made.

Promotional products are the perfect medium to use to accomplish this objective. For more sound marketing advice, schedule your consultation with the Promotion Doctor at 1-877-667-7642.