The Secret to Smart Marketing Revealed

Does Your Advertising Strategy Include Promotional Products?

Should Promotional Products Be a Part of Your Advertising Strategy?

If you normally turn to traditional media to advertise your brand, you might want to read the results of a new study (The Advertising Specialties Impressions Study) conducted by the Advertising Specialty Institute first. Over 600 business recipients of promotional products were interviewed. Expect to be surprised and enlightened.

ASI's investigation reveals that people really do remember the names of advertisers whose items they receive. Jackets, pants, scarves, and other apparel led the way in name recognition (94%) followed by bags (90%), caps (89%), shirts (87%), recognition/awards (85%), writing instruments (85%), glassware/ceramics (84%), calendars (69%), recognition/jewelry (69%), and desk/office/business accessories (67%). This finding alone should help you decide which category(ies) to spend the most advertising dollars.

The second revelation of the study was that an average of 42% of businesspeople look with more favor on an advertiser after receiving their promotional product. Interestingly, bags topped this list with 53% of the vote. Hmmm. Could the popularity of tradeshows and conferences have something to do with this? Or is it related to more retailers going green and replacing their plastic bags with the green variety?

Furthermore, promotional products encourage their recipients to do business with the company whose name appears on the item. On average, 62% of businesspeople are influenced in this way. The promotional products that stand out in this category are recognition-awards.

Why are promotional products so popular with the business community? For starters, people tend to hold on to them longer. Think pens. We're always losing them and we can't seem to find one at the least opportune time. That explains why your client will hardly refuse your branded pen and why writing instruments topped the list for this category.

But how do you determine if your particular item will get you a decent return on your investment? Ask yourself this question: How useful is it? The more useful it is, the more likely it is that your client will keep it. In fact, usefulness beat out attractiveness and other reasons given by 55% and 54% respectively.

We are halfway through the results and I hope by now your interest is piqued enough to continue reading my next post on this subject. Look for it in the next few days.

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Is Your Mouth Watering Yet?

Grow Your Business With Streaming Video

Recession Proof Your Small Business

The worst thing you can do when business is slow is hibernate!
Get out there. Be visible.

You cannot rely on drive by traffic. The days of "you build it, they will come" are long gone.


In order to increase customer traffic, you must first know your customer.
Keep track of what they buy or what services they tend to need and remember.
Define the demographics (sex, age, habits, etc.) of your best customers.
Get feedback from your customers.
Track the results of your promotions.


It is 5 to 10 times more expensive to find a new customer than to retain an existing customer. Therefore, customer loyalty is imperative. Concentrate on the benefits they receive from using your products and services.

You can build customer loyalty by following these steps:

Make your relationship personal.
Ask customers about themselves and their family.
Delight them by remembering dates important to them like their anniversary (this could also be the date they first became your customer).
Over-deliver and surprise them with an extra bonus.
Do more of what you do best and expand on it.
Send them thank you notes, they may lead to referrals.
Surprise them with a gift.
Send them useful information about items that might interest them.
Reward them with a frequent buyer program.

When developing a new customer you must do four things:

Get their ATTENTION!
Dramatize the biggest benefit of your products and services.

Keep their INTEREST!
Explain your product and service in short simple sentences.

Create DESIRE!
Focus on the benefits rather than features.
Use pictures or interesting descriptions.

Provide a COMPELLING REASON for why they should buy from you.
Sell them before your competitor does.
ASK FOR THEIR BUSINESS!

How to find new customers and sell them:
Ask for referrals - develop a referral program.
Seek joint venture opportunities- a local tile contractor created a networking group with contractors in other trades. He has found new business that way.

Use direct mail creatively:
(I realize cash flow is a concern but this is an investment you cannot afford to pass on!)
Send an invitation
Send Coupons
Send Promotional Gifts
Mail often

Get and use testimonial endorsements.
Hold a drawing.
Browse the internet.

For more marketing tips like these, visit our website at http://GetMoreROI.net and click on our blog tab.

Do You Know Where Buying Decisions Are Made?

Don’t Just Serve Your Clients; Wow Them!

When was the last time something like this happened to you? Four guys are arguing over a USGA rule on the course. Your client Bob whips out his cell phone and calls the service and gets the answer to his question. Bob is greeted by name and hears your company’s name twice. It's also on the card and then he'll probably mention something to his buddies who he's now collecting $10 each from for losing the bet. Your client is so excited about winning the bet that he leaves his golf bag behind. Before he makes it home, your caddy concierge service advises him of his loss and arranges to return the bag. When your client gets home, he calls to thank you again for providing a valuable service.

Or picture this. Your client Sue travels to a distant city. She doesn’t have a clue where the nice restaurants are. Sue calls the service. They not only tell Sue where the restaurant is, but send her a text message with the directions. When Sue hangs up she makes a mental note to send you more business for helping her out in a bind.

Offering concierge service is a great way to generate instant word of mouth. It's also a great way for a restaurant owner to show appreciation to a patron who spends a couple hundred a week or so in his restaurant. Concierge is an excellent service for Realtors®, car sales people, auto mechanics, tow truck companies-- anyone who wants to ingrain such messages into their client's heads as "We’re there when you need us", “Always ready to help" "You’re not alone". Could your company use this service? I bet it could.

For a complete list of our programs, please visit our website and click the "Concierge Services" tab located under the Showroom label. You’ll be glad you did.

How to Develop New Customers in Four Easy Steps

Did you know?

It costs 5 to 10 times more to find a new customer than it costs to retain an existing customer. This is why customer retention is so important. Equally important, however, is the need to attract new customers. Follow these four steps:

1) Get their attention!
Dramatize the biggest impact your products and services will have on their lives or business.

2) Keep their interest!
Do not bore your readers with lengthy prose. Talk about your product in short simple sentences.

3) Create desire!
Focus on the benefits rather than features. Benefits sell, features tell.
Use pictures or interesting descriptions.

4) Provide a compelling reason for why they should buy from you!
Sell them before your competitor does.
Ask For The Order!

Marketing Minute Now Available on YouTube!

It is official folks! Our inaugural edition of Marketing Minute is now on YouTube! This week's topics are buying decisions and intelligent follow up. Learn where buying decisions are made and how intelligent follow up keeps your brand top of mind. When you get a minute (pun intended :-), watch our video and subscribe to our channel, GetMoreROI.

Thanks for your continued support.

GetMoreROI.net

Make it Rain Green

Did you hear about the new JC Penney store in Plano, Texas that is projected to be LEED certified once the store is complete? The store is scheduled to open in August of next year. I read the story and was impressed with the measures JC Penney is taking to achieve this status. For example, they are using recycled denim to insulate the store. I never heard of this so I did a little research to figure out the purpose of recycled denim. I found out that it is good for sound-proofing. Hmm, can shoppers expect a quieter environment now? At any rate, I hope corporate takes advantage of this opportunity to promote their committment to the environment. As a matter of fact, I came up with a few ideas on how they could advertise their LEED certification.

Perhaps, the first 100 shoppers could receive an eco-friendly umbrella like this one made from bamboo. (Did you know that bamboo is nature's most renewable resource?) Bamboo appears on the handle, tips and shaft. Its cover is made from recycled fibers and is biodegradable.


Next, the first 50 customers to spend $100 or more get rewarded with a logo'd sport shirt proclaiming JC Penney's LEED status. This bamboo shirt is sure to be a crowd-pleaser with its breathability and comfort.

Of course, no shopping trip would be complete without a bag to carry your goods, right? To further emphasize their greenness, JC Penney could offer its loyal customers this recyclable tote.

Do you need help promoting your company's "green" status? Visit us at http://GetMoreROI.net or ring 1.877.667.7642 for helpful suggestions.

It’s Time To Buy Domestic

Well, Wall Street took another nosedive. Does that mean your sales have to suffer? No! Instill confidence in your business with "Made In the USA" premiums. Here are three good reasons to buy "Made in the USA" gifts in a negative economy.

1. American employees get to keep their jobs. Did you know 366,000 jobs were lost in 2007 due to the United States' trade with China?
   
2. You reduce your carbon footprint. Carbon dioxide emissions increased from 12 percent in 1997 to 22 percent in 2004.
   
3. Save on shipping costs. It costs about $8,000 to ship a 40-foot container from Shanghai to the East Coast. What could you do with $8,000 bucks?
   

   
    

   Now that you know why you should buy products manufactured at home, let's take a look at creative ways to spend those incentive dollars.
   

 

Thank your clients for their continued loyalty with this calendar and jumbo cashews combination. Your firebranded logo goes on the base of the calendar holder. After the food has been enjoyed, the calendar stays on their desk as a constant reminder of your quality service throughout the new year. The office is one of three locations where buying decisions are made, making it prime advertising real estate.

Put your business in the spotlight with this practical gift. Excellent for employees who have to walk to their cars in a dark or poorly lit parking garage. Show them you care about their safety. The set includes one AAA battery and a lanyard for your keys. A black gift box completes the package. Use this for safety program, gift with automotive purchase, industrial programs, etc.

Athletic directors and band boosters are always on the lookout for fundraising ideas. Try this one on for size. This car magnet is a great way for students and parents alike to show their support.

 

Don't forget about the packaging! These stickers add a festive touch to any gift décor. And it's a low-cost way to thank your customers.

 

Visit us online today for more ideas. If you get stuck, we are just a phone call away at 1.877.667.7642

What Our Fans Say

I received my order today, one day ahead of schedule and very precise. Thanks for helping me out in a crunch. I appreciate your professionalism and your quick response. You helped me to save time, money and energy. 100,000 thanks.

Akua Maat
Maat Productions
California

Beware of the Promotional Products Distributor!

Recently, I have noticed a disturbing trend in the premiums and incentives industry. Unsuspecting business owners are being taken to the cleaners by unscrupulous promotional products distributors. The result is an office closet full of dusty coffee mugs or tee shirts that did not achieve the desired effects. New clients are not lining up in droves at the business owner's office. Leads from tradeshows are not successfully converted nor is there a way to measure advertising results. Until now. Before I go further, let me tell you how to spot a distributor.

A conversation with a distributor usually follows this script:

"Yes, we sell those widgets! How many do you need? What color? When do you need them? Yes, we can definitely get those for you. How will you be paying for this?"

In contrast, a promotional products advisor will want to know the purpose of your promotion. If you have no goals, how will you know if the promotion was a success? He or she will know the four factors of successful promotions. Further, an advisor has built solid relationships with select suppliers assuring a positive outcome. Should problems arise, though, such relationships will do much to prevent disasters.

At WLB Enterprises, we meet all of these qualifications. In fact, we use a proprietary system that enables us to know in an instant which solution best fits your purpose and objectives. Furthermore, we protect our clients' reputation by providing written documentation of a product's compliance with safety guidelines upon request. Our goal is for you to achieve measurable returns on your investment.

Get to know us online at http://GetMoreROI.net or call us toll-free at 1.877.667.7642. We look forward to making you look good.

Use WLB Enterprises for Your Next Promotion

As promotional products advisors, we provide targeted, product recommendations that will have the desired effects on your prospects and clients. This is in sharp contrast to what the average promotional products distributor does. Basically, they are just order takers. They don't really care if your promotions produce results; they just want to separate you from your cash as quickly as possible and move on to the next victim.

In order to achieve measurable returns on your investment, you must first determine the purpose of your promotion. Next, you must know who your target audience is and what your message is. Finally, determine where you want to reach your target market, how you will deliver your product or service to them, and when you want to start seeing results from your promotion.

We consult with clients and recommend products that fit not only their budget but also their company objectives. We also sell the products that we recommend.

Besides recommending and selling promotional products, we develop distribution plans, set up company stores, and design and create logos.
We are one of the few promotional products firms that actually guarantee our promotions. That's a win-win situation for both of us.

Call us toll-free at 877.667.7642 or visit us online at WLB Enterprises Does Promotions Right

Business Gift and Greeting Card Shop Now Open

Find the following and more at our business gift shop:

Business-to-business greeting cards

CD greeting cards(Yes, they really do play music!)

Unique desk calendars

Logo'd presentation cards for gift cards (You can't get this from retail!)

Your Business Gift Shop

Fight Identity Theft With This Pen!

Imagine finding out that your bank account is overdrawn by more than $1000 due to a series of checks returned for non-sufficient funds. To make matters worse, your bank has suspended your check writing privileges and you didn't even write the bad checks! Unfortunately, many Americans have found themselves in this same situation due to an identity theft crime known as "check washing." Let's see how check fraud works.

The thief lifts your check from your mailbox. Then, he or she places the check in either rubbing alcohol or nail polish remover for a short period of time to erase all of your writing except your signature. When the check dries, the thief fills in the check and cashes it. Meanwhile, you are left to suffer the consequences.

How can such crimes be prevented? The answer lies in using a special kind of pen like the one shown above. Rubbing alcohol and nail polish remover are no match for these gel pens because their ink does not disappear after being submerged in the solvent.

Could you use a practical solution to the identity theft trend that's sweeping our nation? If so, visit our site or call us toll-free at 1.877.667.7642. Yes, you really can ink out identity theft with the stroke of a pen.

Another Example of Intelligent Follow Up

When I was about 11 years old, my father bought a new Buick after suffering through a slew of let-me-down Fords. I distinctly remember the kind saleswoman who sold him that car. She seemed to really care about her clients. Every year after that sale, my father would receive a birthday card, an anniversary card and a Christmas card. It did not matter that my father only observed his wedding anniversary. What mattered was that this lady cared enough to keep in touch. She even kept us posted each time she changed dealerships. When I reflect that this woman systematically followed up with her clients long before customer management software existed, I can only conclude that she was truly a master of her trade.

Oftentimes, we lose out on opportunities to gain a new client or another chance to "wow" our existing clients simply because we have failed to stay in touch. If you have ever felt the pain of loss due to a missed opportunity as I have, I doubt that it is something you care to relive. Thus, I am offering you a chance to eliminate such experiences from your case files. In fact, you can try this system at my expense. Email me at sales@getmoreroi.net with "Follow up" in the subject line for your complimentary gift.

Imagine the possibilities that this new service will provide. You will be able to meet someone at a trade show today and send them a card later that same day as a follow up. Likewise, you will be able to touch bases with a new prospect shortly after your first meeting. You will not have to worry if they will remember you because you can send your picture along with the card.

Of course, I could continue telling you about the system but it is best that you experience it for yourself today. Email me at sales@getmoreroi.net with "Follow up" in the subject line.

To Our Success!

Do You Deliver Quality Service to Your Clients?

If your business entails customer contact, I am sure you have heard the phrase, "Underpromise.Overdeliver." This strategy was one of the first things I learned to use to be successful. What is considered good customer service and how do we deliver it?

Quality service involves returning phone calls promptly and relaying accurate information about your products and services. Think about what matters most to your clients. No doubt, your clients appreciate on-time delivery of goods and services, easy access to you, and hearing from you on non-sales occasions. If you have done an excellent job of delivering world-class customer service, why not emphasize your excellence with a gift that really delivers?

Take a look at the gift idea shown here. It's a replica of a 1913 Delivery Truck and it comes imprinted with your logo and your choice of the following: chocolate gourmet mints, chocolate almonds, extra fancy jumbo cashews, chocolate almonds and chocolate gourmet mints, jumbo cashews and chocolate gourmet mints, or chocolate almonds and jumbo cashews. Other vehicles available include a 1951 dump truck, 1911 pick-up truck, 1925 stake truck, 1931 pick-up truck, 1913 ambulance, 1927 tank truck, classic 18-wheeler, and a 1939 armored car bank.

For more ideas, visit my website. Or call me toll-free at 877.667.7642.

Make Your Clients Feel Special --Send a Card

Did you know that 9 out of 10 Americans prefer a handwritten letter or greeting card to other forms of communication? It should not seem strange to you that in this Internet Age, our clients still require that personal touch. Consider this. Emails get deleted accidentally and voice messages are lost but a personal note is something your client can refer to over and over. If that message includes your business logo, those repeat impressions will help keep your brand "top of mind" in the minds of those who matter most--your customers.

What could be better than a greeting card emblazoned with your logo? A greeting card emblazoned with your logo that includes a music CD branded with your logo. The card displays your logo in the following three places: front cover, inside, and back cover. Add those places to the logo on the compact disc and you have four impressions. As an added bonus, the back cover declares your company's commitment to the environment since these cards are printed on special eco-friendly paper.

The true beauty of the CD greeting card, however, is it carries a higher perceived value than your basic card. Clients know that greeting cards can run as low as 50 cents each at your local "Stuff for a Dollar" outlet. Don't risk offending your client base with a cheap card. Go the extra mile and come off a hero just by keeping in touch with your clients.

Ordering your cards is a cinch with WLB Enterprises. Simply select your CD/playlist first. Then, determine how you would like to brand or personalize your card and CD. If you get stuck, we are just a phone call away at 1.877.667.7642. Be sure to ask about our CD cards for real estate and other markets. We are happy to send our greeting card catalog so you can shop at your leisure. Send your requests to sales@getmoreroi.net.

To Your Success!

Obama, McCain, and Flip-Flops

I did a few google searches today on both of the presidential candidates just to humor myself. My few seconds' worth of research revealed that both sides face accusations of being "flip-flops." One site I ran across even proclaimed itself to be the "master list of flip-flops committed by McCain."

Anyway, all this talk about flip-flops got me thinking about the original flip-flops. You know, the kind you wear on your feet?

It seems that corporate's perception of flip-flops has changed over the years. What was once seen as a business attire faux pas is now a welcome advertising vehicle at meetings, cruises, beach incentive packages, employee vacations, and award galas. Why did corporate change its mind? Two reasons. First, the company logo can be placed on the bottom of the sandal, turning it into a "talking" footprint. Second, employees and other recipients will take the footwear home where they will continue to wear it to the grocery store, picnics and other places. Remember, home is one of the places where buying decisions are made so an investment in custom sandals would be an investment well spent. Consider just two case histories supporting this fact.

A major cosmetics firm brainstormed ways to advertise a new shower gel to the college crowd. They handed out a special pair of flip-flops at major US college campuses along with their new product carrying the following tagline: "Save Water - Shower with a Friend."

A major U.S. financial institution participates in various charity runs across the country during the summer. They used branded footwear to increase brand awareness and support their sponsorship.

Other organizations could benefit from this kind of exposure. Imagine the possibilities! A vacation club could send it to their clients to motivate them to make travel reservations. Sales managers could inspire their sales teams to qualify for trips with custom sandals using a slogan like, "Just think. In a few weeks, you could be wearing one of these."

Could your firm use more exposure? Sure it could! The solution may be just a footprint away.

Is Word-of-Mouth Advertising Still Relevant?

The other day I stopped by a local car wash to clean my car. It was one of those places where you vacuum for free and pay only for the wash. Unfortunately, I had already vacuumed my car at a gas station when I saw a billboard advertising the place and their $3 express wash. Good thing I saw that sign because I was about to spend $7 for the same service at another gas station.

When I arrived at the car wash, I remembered that this business had opened just a few months ago so I struck up a conversation with the attendant to see how business was for him. He said it was good but asked me to tell all my friends about them. His request reminded me how important word-of-mouth advertising still is.

In fact, word-of-mouth is the main way my husband advertises his landscaping business, except for the signs on his trucks and trailers. I should know. As his office manager, I am the primary contact for new customers and I always ask them how did they hear about us. Inevitably, it was through a friend's or neighbor's recommendation.

As a small business owner, you may struggle to get your name "out there." Treat your clients like friends and seek to build lasting relationships with them so that they can serve as your private team of "brand ambassadors." Even better, position yourself as the expert in your respective field. Why? People tend to gravitate toward leaders and will look to them for advice. Use that to your advantage and, over time, you will see growth.

Yes, word-of-mouth advertising still works. Of course, web 2.0 is here to stay so you do need to get on board and begin utilizing this important tool. More on that in a later post.

Send Me Referrals and Your Next Vacation Could Be On Me!

Hi, I'm looking for companies to sample my delicious food gifts for free. One taste is all it takes usually to get orders. The sample includes a white chocolate macadamia cookie, a double chocolate brownie, and an apple cinnamon cookie, plus a mini-catalog and a 10% discount for orders placed by November 5. See http://www.mrfcatalog.com for more gift ideas. After August 29, you can still send me referrals but the sample will change to either premium chocolates or a package of nuts and toffee.

I just need the executive's or manager's name and mailing address as these will be sent via first class mail. They can be anywhere in the U.S. or Canada. My toll-free number is 877-667-7642 and email is sales@getmoreroi.net.

Now for the “what's in it for me” part. For every order I get based on your referrals, I will give you a trip for two including 2 hotel nights and roundtrip airfare. You can choose one of the following: Las Vegas, Nevada; Reno, Nevada; Orlando, Florida; Los Angeles, California; New Orleans, Louisiana; Cancun, Mexico; or Puerto Vallarta, Mexico. This is not a typo. For every order you send me, I will give you a free vacation. For example, you send me 10 people and all 10 order, you get 10 vacations.

How will I know they came from you? That's easy, tell them to reference your first name or username from Marketing Buzz and I'll track it to you. You just need to leave a comment so I'll know your name. :)

How can I give away so many vacations? Easy. I pay $14 a month to have access to travel certificates, gas cards, grocery coupons, auto repair discounts and more tools to grow my business. You can too. Visit http://www.blackbusinessbuilders.net for more information. Minority status not necessary to join.

If you have any questions, shoot me an email at sales@getmoreroi.net. I look forward to your next vacation on me.

Direct Mail Secrets Revealed!

Part 2

You sent a snazzy package advertising your latest widget or service and it got rave reviews. You managed to pique their interest. But when they decided to buy, they bought from someone else. What happened?

80% of your leads will make a purchase within the course of a year based on that initial interest you created. So why didn't they buy from you?

The answer is simple: inadequate follow up. Remember, people need to hear about something 7-12 times before they decide to act. Follow up consistently and reap long-term benefits.

Looking For Corporate Apparel That Does Double Duty?

Picture this: You're a buyer for a cable company charged with finding a versatile jacket for your install technicians. The jacket must protect against the elements. Sounds simple enough, right? There's just one catch. It must be something your employees would wear outside of work, too.

This jacket fits the bill. It boasts a proprietary fabric that lets heat escape while blocking wind and rain.

For more apparel ideas, please visit our site: http://www.getmoreroi.net/

Did you know we source the following name brands: Carhartt, Dickies, Ping, Port Authority, and more?

If you need help finding the right apparel, ring 877-667-7642. We're happy to help!

Direct Mail Secrets Revealed!

Part 1

Want an effective way to get your direct mail piece opened? In a direct mail survey done in 2007, 63% of the respondents revealed that they will open a package if it looks interesting.

Hmm...if only I had a creative package that commanded attention. Wait a minute , I DO have a package! I will show you two ideas to get you on the road to direct mail responseland. Happy selling!

Sign Up For Our Newsletter

If you haven't signed up for our newsletter yet, you're missing out on loads of free marketing tips. Our current issue discusses ways to get free publicity, how to resolve issues with disgruntled clients, and how to succeed at networking. Plus, you have a chance to win a tasty treat if you solve this issue's riddle. What are you waiting for? Zip me an email to wlbenterprises@embarqmail.com with the words "Newsletter" in the Subject line for your complimentary copy.

I Didn't Know You Sold That!

I get this reaction a lot when I mention a new product to my clients so I decided to start a new blog topic dedicated to little-known products that I sell.

This week we take a look at food gifts. Most of my clients don't start thinking about food gifts until the holidays come around. I'm here to tell you that you can give food gifts all year long. I for one am a shameless chocoholic and if my boss wanted to give me a box of chocolate and it wasn't a special occasion, I would not refuse.

Here's some ideas to get you ready for the upcoming busy season. You'll want to start planning now for all of your employees so you don't get caught empty-handed. I start my sampling parties in August so schedule your sessions now.

Ideas That Will Get Your Foot in the Door!

Picture this. You're a struggling salesperson out pounding the pavement again. Today has been a particularly grueling day for you. Gatekeepers won't cooperate and give you the name of the decision maker. They don't care that your baby needs new shoes, your car needs tires and your wife is yelling at you to get a "real" job. So what's a salesperson to do?

Well, you can do the same old things that salespersons usually do or you can switch things up a bit. For example,most sales representatives leave their business cards with the receptionist and pray that he or she passes it along to the "head honcho." Why not leave the receptionist a gift that will motivate her to partner with you in your sales endeavors?

Take a look at these ideas I found especially for gatekeepers:

It's a mouse pad! No, wait- it's a calendar! Actually, it's a mouse pad/notepaper/and calendar. The receptionist will thank you. Just add your logo and contact information.

Next, try this one on for size. A desk calendar with your logo on the front and a tagline that's sure to make the receptionist chuckle on the back. Hint: tagline reads, "Every third salesperson is shot, and the second one just left!!!"

Stop by GetMoreROI.net for more ideas.

Involve Your Pet in the Green Lifestyle!

So you've decided to become a vegan and start living more green. Did you tell Fido about your plans yet? Maybe he'd like to join you on your green crusade. Here are a few jewels I found to help you get started.

First, we have a tee shirt for Fido made of organic cotton. Next in our lineup is an organic pet leash made of, what else, organic cotton. Finally, reward Fido for being a good sport with gourmet cream and honey dog treats. The best part is, Fido can eat guilt-free because these snacks are free of preservatives, salt, and sugar. A doggone good idea!

Papa's Got a Brand New Bag

This ain't your Daddy's bag anymore! These bags give you the power to design your own tote. That's right. You pick the size. You pick the type of bag you want (grocery, tote, or messenger). You pick the colors. You decide which accessories to use and where. You can order as little as 50 pieces. A brand new experience, indeed.

Catch Spy Fever!

Ever dreamed of being a spy? Come on, who hasn't gotten caught up in a James Bond flick before? Well, now you can play a spy in real life with these state-of-the-art spy gadgets!

My favorite is this Wifi detecter that also detects hidden cameras. So, the next time you're trying to "lay low" take one of these babies with you.

No self-respecting secret agent would dare leave home without his or her spy pen, right? This pen uses invisible ink to highlight. See the ink by shining the light found on the opposite end. Pretty crafty, huh?

Next is the mother of all spy tools. Don't let the size fool you, gumshoes. This gem packs interchangeable laser lens, including a crosshair lens, seven stainless steel tool bits, and a pen clip. Sorta reminds me of something McGyver would use.

Finally, get ready for your next mission impossible by listening to a James Bond soundtrack. Your mission, should you choose to accept it__________. You know the rest. Go get 'em, tiger!

WALL-E and the Green Movement

My husband and I took the kids to see WALL-E this weekend. I didn't get to see much of the movie because my 18-month-old decided that running around the movie theater was much more fun than sitting still :). Even though I only saw bits and pieces of the movie, I was deeply moved by the scenes I watched.

For example, the opening scene shows WALL-E stacking up garbage in neat little piles in a landfill. When the camera moves away, you realize that the "skyscrapers" are really piles of garbage and that the entire landscape is one giant field of rubbish. Can you imagine what our lives would be like if our earth really did resemble a garbage dump? Anyway, WALL-E got me thinking that my green initiatives are right on time.

Speaking of green initiatives, guess what I found for you! Your very own digital "green" catalog. Lots of goodies await you inside this treasure chest. To get one emailed to you, simply send me an email with "Green Sourcebook" in the Subject line to wlbenterprises@embarqmail.com.

Would You Like a Complimentary Subscription?

I am putting together a list of select readers to receive a complimentary subscription to "Successful Promotions" magazine. This magazine is dedicated to providing practical marketing solutions along with case studies throughout. I know you will appreciate this valuable idea generator.

Please advise via email if you would like to be included. Send your email with "Successful Promotions" in the Subject line to the following address: wlbenterprises@embarqmail.com. Also, specify if you would like to receive the digital digest version (like the one shown here) or the hard copy edition. If you choose the latter, please provide a mailing address. Finally, if you would like to continue reading the issue here, shoot me an email and I will send you the complete version.

Do Your Potential Customers Forget About You?
Posted by Tom Kulzer (AWeber CEO)
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?


If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.

Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.

Did You Know?

55% of the public say that they are currently dissatisfied with the quality of healthcare in this country. Since 1980, the percent of dollars spent for hospital care decreased from 47% to 36%. The percent of dollars spent for prescription drugs increased 200%.

Two thirds of the economy is influenced by word-of-mouth according to the findings of a study by Harvard University and McKinsey and Company. One word-of-mouth recommendation carries the equivalent of 600 advertising exposures. Seventy-one percent prefer a friend's recommendation to advertising.

We can help you create a brand, increase patient flow, recruit new staff, recognize staff, encourage philanthropy and create awareness in your community. Call WLB Enterprises at 1-877-667-7642.

An Example of Intelligent Follow Up

A financial institution needed a clever, creative way to celebrate their clients and touch bases with them each year. The bank ships a festive box to select customers during the week of their birthday. Each box is filled with a choice of muffin, cookie or popcorn packed alongside a party favor, colorful balloons, birthday candle and personalized birthday wishes. Some boxes come with a logo-imprinted pen inside.

If you would like to implement a similar program for your organization, just call WLB Enterprises at 877-667-7642.

Say Thank You

Spice up your thank you gifts with a delectable gift basket from moi. Aah, smell the perfectly sliced beef sausage. Indulge in sinful chocolate by Ghirardelli. Is your mouth watering yet? Imagine how delicious the food in this basket will be once you get it in your hot little hands. Let's take a peek inside.

You get Honey Roasted Peanuts, Sparrer Sliced Beef Sausage, Cheddar Cheese Spread, Ghirardelli Milk Chocolate w/ Almond Square Heart of Wisconsin Mustard, H2O Mini Water Crackers, Red Chili Chipotle Seasoned Pretzels, and Candy Caramel Popcorn.

Complete the basket with business cards and a custom ribbon featuring your company's logo. It's a scrumptious way to say thank you. Mmm, mmm, good.

Follow Up to Last Post

I received positive feedback from my donation to the Hispanic Bar Association's domino tournament. In fact, one member mentioned that she uses marketing materials and was promptly given a couple of my business cards. I look forward to following up with the different members to offer my marketing assistance. This brings me to another important key to business success and networking.

Follow up is extremely important. The person you meet today may not need your services or products right now but they may need them further down the road. If you have not kept in touch, they may not remember to call you when their desire for your services is most urgent.

Of course, you'll want to practice intelligent follow up. By intelligent, I mean not asking them if they are ready to buy every time you speak with them. Send them an article you think they would find interesting. Congratulate them on a recent success you heard about. Email them your newsletter. Stop by just to thank them for a referral. Call them and ask them what would be a good lead for them. In this way, you will be cultivating a relationship with your prospect; thus, he or she will be more likely to buy from you when the need arises because you are now perceived as a trusted friend-- not some nameless salesperson.

Happy selling!

Hot Off The Press!

I am bursting with excitement over these eco-friendly travel domino sets that just came in this week from Amerifoam, one of my favorite suppliers.

This post is a good follow up to my last post about going green. As you can see, you can promote your business and reduce your carbon footprint at the same time. It's like killing two birds with one stone, as the saying goes.

I was even able to imprint inside the lid (underside of "Domino" lid) which thrilled my client. Games like these can be used as giveaways or as tie-ins to your message in a promotional mailing.

For more information, see my site WLB Enterprises.

Can We Afford to Go Green?

Are you thinking about "greening" your office but not sure how much green you'll have to hand over to get started? Take heart. Going green doesn't have to break your bank account.

For example, Best Buy has set up a pilot electronics recycling program where consumers will be able to bring in a maximum of two used electronics to the store for recycling. So that old processor that's been collecting dust in the corner office now has a new home. The same goes for old monitors and even television screens up to 32 inches. If you're fortunate to live in the following areas, you should take advantage of this incredible offer: Northern California, Minneapolis, Baltimore and parts of North Dakota, South Dakota, Iowa, Wisconsin, Virginia and Washington, D.C.

Another low-cost way to go green at the office is to encourage carpooling and/or the use of public transportation or bicycles to get to work. Some businesses offer to pay the bus fare for employees who support this new commuting arrangement. Others reward carpoolers with gift cards. Speaking of gift cards, you could take advantage of my gas card incentive program to fill up your carpoolers' tanks. With gas prices rising every day, your employees would appreciate your thoughtfulness.

Of course, once you begin these "green" initiatives, you'll want to advertise it. Take advantage of the vast assortment of "green" promotional products we offer. From "green" writing instruments to grocery shopping bags, WLB Enterprises has you covered. Click on our site and enter the keywords "eco-friendly" or "environmentally friendly" and you'll find over 8,000 products. It's enough to make you dizzy!

Never fear, the Promotion Doctor is here! Call me toll-free at 1-877-667-7642 and I'll walk you through the selection process.

Tip for the Day

The next time you receive an unsolicited credit card invitation in the mail, don't get mad. Get glad. Why? Because now you can advertise your business for free! Use the postpaid return envelope to drop in a flyer or brochure of your own. And if you've really being paying attention to my posts, you'll be smart and enclose a branded promotional product, too.

I've placed a few items above that are easy to mail and are just the right size to go alone or with other sales collateral. As always you can call me for more ideas. It's toll-free now, remember?

1-877-667-7642.

Browse my site for more hints. WLB Enterprises

Good News!

The Promotion Doctor is pleased to announce our toll-free number!

1-877-MOR-ROI2 or 1-877-667-7642.

The next time you need more return on your advertising investment, call 1-877-MOR-ROI2.

Quote for Today

Live out of your imagination, not your history. Stephen Covey

Just because your company doesn't have a history of using promotional products to market its brand, doesn't mean that promotional products are not right for your company.

Dare to think outside the box. If you need help deciding which promotional product to use, I'm just a phone call or a few keystrokes away: 321-277-4734 or wlbenterprises@embarqmail.com.

Who Wants Free Publicity?

Could your business use more PR? Do what one salon did to get free press. They gave complimentary haircuts and manicures to the residents of area nursing homes and invited the press. To keep their name on the lips of the residents and press after the event was over, salon staff handed out imprinted hairbrushes and pocket mirrors.

What a great idea! Wanna know how your company can use promotional items to create a memorable public relations campaign? Schedule your next consultation by calling 321-277-4734. Better yet, suscribe to our newsletter. Shoot me an email with your name and address to wlb.creativemarketing@gmail.com.

Thought for the Day

I was told to avoid the business all together because of the rejection. People would say to me, 'Don't you want to have a normal job and a normal family?' I guess that would be good advice for some people, but I wanted to act. Jennifer Aniston



Dare to be different when it comes to advertising your brand. Consider the following facts about promotional products:

• 76.1% of respondents could recall the advertiser’s name on a promotional product that they had received in the past 12 months.


• In addition, 75.4% of respondents said they kept their promotional product because it was useful.

If you're thinking about advertising in traditional media, here are some hard facts that might make you reconsider:

• 90% of homes that have a TIVO or DVR skip all commercials.


• Only 18% of all TV ads generate a positive return on investment.


• Fully HALF of all newspaper readers are engaged in some other activity while reading.


• 46% of all magazine readers are engaged in some other activity while reading.


• New options such as mp3 players, cell phones that play music, Internet radio, and satellite radio are chipping away at traditional radio.

(Traditional media statistics taken from "The Attention Age Doctrine Volume Two: Web Marketing 2.0" by Rich Schefren.) Click here to download your copy: http://www.strategicprofits.com/blog/attention-age-doctrine-part-2-released/

Still not convinced? Chew on this. Buying decisions are made in one of three places: the home, the car, or the office. If you want your brand to be remembered, advertise where buying decisions are made.

Promotional products are the perfect medium to use to accomplish this objective. For more sound marketing advice, schedule your consultation with the Promotion Doctor at 1-877-667-7642.

Tips for Planning a Successful Golf Tournament

Is your company planning a golf tournament for the summer? Here are a few tips to make your next tournament a smashing success!

• Start promoting your event at least three months in advance. Include a golf bag tag or handy golf kit with your invites. Your invitation is more likely to be opened and its bulkiness will create more excitement about the event.

• Start registering participants at least two hours before the tournament begins. Hand out logo'd gifts the players can use while golfing like sunglass cases, golf balls, golf towels, or a gift set with items like a shoe bag, visor and water bottle.

• Choose high-performance wearables. Remember, it's hot on the links! No one wants to be seen sweating it out. If you're providing golf shirts, remember to give clothes with moisture-wicking fabric and UV protection.

• Feed them well. A smart breakfast might include coffee, tea, muffins, fruit and water. Plan a healthy lunch and remember to take advantage of the advertising space that imprinted napkins and cups provide.

• End the day with prizes. Opportunities for prizes abound from door prizes to prizes for the lowest and highest score. How will you reward participants? How about a set of clubs, golf bags or a sports watch. Another useful gift is a multi-purpose golf tool. Look for one that has a ball marker, knife, divot repair tool, cleat tightener, nylon brush, key ring and pen.

• Remember to call the Promotion Doctor to help you score big with your clients or employees.

These tips were taken from our Spring/Summer newsletter. Get a copy by sending an email with your name and address to sales@GetMoreROI.net.

Stump the Promotional Advisor!

Ever had a promotional question and didn't know who to ask? Never fear, the Promotion Doctor is here! I am proud to announce a new service, available only to you, my faithful reader. Ask me your toughest promotion question. If I can't answer your query within 5 business days, I'll give you a free gift! Send your queries to wlb.creativemarketing@gmail.com. Remember, it has to be related to promotions so stay on topic!

Your Brand Stays on My Mind

Do you need a fresh approach to advertising? Try these ideas on for size: When your employees prepare to leave for an incentive trip, send them packing with items that will keep your brand top of mind. For example, they could probably use a sewing or first aid kit, Neckeze travel collar, travel bag or mini combination lock. You'll be on their minds, every time they pack for a vacation! Visit our website for more ideas. WLB Enterprises

The Promotion Doctor Is In

Tell me where it hurts.

Is your current advertising program costing you too much money and producing little results? Or maybe, you're getting phone calls but you are spending too much time qualifying prospects?

Do you need help in the following areas: attracting new clients, improving safety in the workplace, promoting a new branch opening, increasing the size of average orders, improving lead conversion at tradeshows, or measuring print advertising results?

Did you know that all of these objectives can be accomplished through the intelligent use of promotional products?

I invite you to schedule a consultation so you can see our programs for yourself. There, I will listen to your symptoms, diagnose your problem and prescribe a marketing solution that gets results. Call WLB Enterprises at 321-277-4734 or email us at wlb.creativemarketing@gmail.com.

One of My Favorite Things

It came on a Saturday and I've been on cloud nine ever since. I wasn't even expecting it so soon! What am I talking about? My very own eco-friendly portfolio from my favorite supplier of "green" packaging, The Platform Gallery. If you haven't clicked on my link below to view the entire line of presentation materials, do it now. Here's the link: My Eco Friendly Package Site. I use the portfolio on my sales calls because it looks more professional than if I carried loose papers in my briefcase. Plus, it's imprinted with my business name so I can keep my name in front of clients when I leave it with them. Similar products have been used as press kits, media kits, sales kits for new distributors and to introduce new services. Clicking on case studies on the website will pull up even more uses. You gotta get one so you can see what I'm talking about. If you need help deciding which one is best for your next campaign, just call me at 321-277-4734 or shoot me an email at wlb.creativemarketing@gmail.com.